Search Engine Optimisation
Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines, usually in natural search results. SEO is one of the most cost-effective and preferred ways to draw targeted traffic to your website and over 85% of Internet users use search engines to find websites. Top ranking on the major search engines (Google, Yahoo, MSN, Altavista, Kartoo) is the best way to bring quality traffic to your site.
All search engines such as Google employ robots (called bots or spiders), which constantly scan the Internet looking for new information. Once that new information is found, it is analysed and placed in the giant database used when a user enters a search term.
Our first task in designing your website with SEO in mind, therefore, is to determine what search terms your potential customers will use to search for the products, information or services, on your site. So we optimize for the terms most often searched for by your prospects. These are called keywords, around which we will structure your website.
A successful optimisation strategy requires persistence and a thorough understanding of this extremely dynamic marketing channel.
Search engine optimization is the most preferred promotional method used by websites and the advantages that it brings to you are:
- increased visibility of website in major search engines
- more visitors to your company’s website
- better promotion of your products and services
- competitive advantage over other companies
- increased usability of website
- additional revenue through adverts on website
Our team has the skills and experience to guide you through the search engine optimization process. We have tested many approaches and improved our strategies to ensure you achieve the best placements possible on all major search engines.